Here is some commentary from Sean Loving, SkyeTek's founder:
While
the buzz is squarely on Supply Chain Management (SCM), I happen to
believe that SCM is the least interesting part of the RFID market.
Frankly, SCM is downright dull when you start to understand enabled
reader technology.
At SkyeTek, we divide the embedded reader market into two primary segments: dedicated and enabled.
Dedicated readers look and smell like RFID readers - things like dock-door readers, handheld scanners, label printers, etc.
Enabled readers are far more interesting, because most of the time
you wouldn’t know or expect RFID to be in there - things like medical
devices, exercise equipment, and consumer electronics to name just a
few of the places we have embedded enabled readers.
Though it gets somewhat scant industry attention, I expect the mega
opportunity in RFID will have almost nothing to do with SCM. While
analysts have not covered embedded RFID readers (especially the enabled
portion) and thus there are no reports to support this theory, (though
I’d welcome the research…are you listening VDC, IDC, Gartner, etc.?), I
have strong anecdotal evidence that comes from our customer base.
Many if not most of our customers are not your typical SCM RFID
install. Rather they work in vertical industries where RFID was not
even in the consideration set a year ago, and amongst their competitors
probably still isn’t. Yet our customers are solving real problems and
enjoying real benefits from enabled solutions.
From our perspective, the attention that WalMart and the chips
inserted in “Muffy” have generated is certainly a positive. It has
gotten people thinking about what RFID can do for them, and I think it
is worth pointing to some illuminating facts from our business:
(a) SkyeTek had already enabled over 100 unique applications with RFID before ever making a single outbound sales call
(b) we continue to see increasing demand in the form of inbound
inquiries for embedded reader technology in some form or another.
The point is that once people start thinking about RFID, they end up
applying the technology in totally new and innovative ways. Usually the
more deeply they embed RFID into the product or service they already
provide, the more interesting and useful the application becomes.
Again, from our own sales leads we can say that when embedded customers
seek out RFID solutions they occasionally find the marketplace offers
what they need. More often, at least outside of SCM, they quickly learn
how hard it is to fit a dock door reader or an animal scanner into
their next generation DVD player, stair-climber, or microwave oven.
While the business motivations of customers are predictable
(protection of consumables revenue, security and authentication,
inventory and positive id), the functional and performance requirements
are diverse, from readers in cell phones to readers in conveyor belts.
Regardless of the type of equipment, OEMs are finding they need
embedded reader technology to meet the most important requirements of
their particular application and market, and this means looking beyond
the purpose-built, vertical-specific hardware devices that seem to
dominate the market.
In order to extend RFID to 1000s of new applications, a new
technology and approach is needed to address this vastly underserved
opportunity, and this means embedded readers. At SkyeTek we are looking
beyond the current landscape and, along with others, are working to
make embedded RFID reader technology more readily available, and able
to meet the widespread but under-reported demand that is brewing across
every vertical and horizontal market, and not simply working within the
SCM doldrums.
Currently rated 5.0 by 1 people
- Currently 5/5 Stars.
- 1
- 2
- 3
- 4
- 5